Sunday, September 23, 2018
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It’s more than just a logo

Hospital rebrands itself.

Gothenburg Memorial Hospital is sporting a new, more modern look.

Business cards, letterheads, signs and more will say Gothenburg Health Well Ahead accompanied by a graphic to replace the heart-shaped Gothenburg Memorial Hospital...A Vital Link used for years.

Chief executive officer Mick Brant calls it a rebranding of the hospital.

“It’s much more than just a logo,” Brant said, noting that the rebrand gives a better impression of who the hospital is and the types of procedures performed there. “It’s very fluid and dynamic because we live in a dynamic and fluid environment now and in the future with health-care reform.”

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