Gothenburg competitive in SWC Cup May 28, 2019 ■ ON THE SWEDES’ BEAT The Southwest Conference Cup was the brainchild of Gothenburg Public Schools superintendent Dr. Michael Teahon and then activities director Seth Ryker in 2010. The concept was well-received throughout the SWC, and has now become a yearly staple — with bragging rights on the line. The Swedes ...PLEASE LOG IN FOR PREMIUM CONTENT. Our website requires visitors to log in to view the best local news. Not yet a subscriber? Subscribe today!