The Importance of USPS to Rural America In rural America we understand the importance of postal mail to connecting our republic. Sites across Nebraska’s Third District on the Pony Express Historic Trail commemorate the value of this service back to our earliest days as a territory and state. However, the United States Postal Service (USPS) has been ...PLEASE LOG IN FOR PREMIUM CONTENT. Our website requires visitors to log in to view the best local news. Not yet a subscriber? Subscribe today!