Nebraska-Iowa, is it a rivalry? Nov 27, 2019 STOR CENTER Rivalry. The word, defined, means “competition for the same objective or for superiority in the same field.” But, can you call Nebraska versus Iowa a rivalry in football? Or not? If you ask the brass at a regional supermarket chain, you might know it as HyVee, this game is a rivalry. It’s ...PLEASE LOG IN FOR PREMIUM CONTENT. Our website requires visitors to log in to view the best local news. Not yet a subscriber? Subscribe today!